Our Store

We are a Fernie homegrown brand and storefront offering exceptional, quality gear for the outdoors. We specialize in soft goods representing snow, skate and surf culture as well as the equipment required to ensure maximum enjoyment.

Commit began as a hand painted version of the word on an old tattered t-shirt in 2002. It was born and constructed under the influence of skate and snowboarding, urban art, and apparel.

Since its inception, Commit has flowed through many stages of development, but ultimately decided to rest its roots in Legendary Fernie, British Columbia. With a fantastic community of supporters, a mind bending back drop, the worlds best powder, a summer that won’t quit, and an unlimited amount of outdoor activities, we truly feel there is no better place to be.

We are proud to pursue continuous growth and expansion of our venture by offering more of our products and services to the web, and help people find what they need to enjoy the outdoors.

We still continue to grow the Commit Brand, mixing function with fashion, so you can look as good as you feel.

The store offers a unique shopping experience that includes incredible staff and unsurpassed service. All of our staff and ambassadors are actively involved in community development and are proud to enjoy the nomadic lifestyle offered by the East Kootenays. We have also been known on occasion to offer our patrons of legal age a cold beverage to enjoy as they shop for gear.

Mountain culture is where we found our solace.  We love using our time to offer this experience to our customers. No matter what life situations you are faced with; if you COMMIT, you will overcome.


I was raised in Calgary Alberta, and fortunate as a young gun to enjoy the fruits of the East Kootenays. I love art, music and any sport you can do on a board. I have lived in the Fernie valley since 2003 and couldn’t be more proud to call this place home. During one of my “ski-bum” years living here I decided to convert a hobby of running a closet clothing company into a retail storefront. This in turn completed my childhood dream of owning a board shop.

Through years of grinding and a monumental amount of help from friends and family, Commit stands strong as one of the most engaged storefronts in the world of snowboarding. I still love going to work everyday to help others find the right gear for their mountain excursions. Outside the store I actively participate in global travel and outdoor adventure with my wonderful wife. There’s almost always a cold beverage in the fridge, and good conversation waiting inside our doors. Thanks for your support.

Our Team

Adam Laurin Commit













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